Why supermarket price wars aren’t all they’re cracked up to be

Tesco has joined Morrrisons in tantalising supermarket shoppers with offers of price cuts. According to The Telegraph: Tesco has cut the cost of a cooked breakfast, with lower prices on eggs, bacon and tomatoes, saving families ‘£96 a year’. Hmmm… The Tesco salvo was in response to a similar promise to cut prices from Morrisons. Of course, it would be cynical to point out that both these generous offers were made on the back on dwindling profits. We’re all for basics such as bread and eggs costing less but we trust supermarkets about as far as you can throw a […]

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Supermarket snores – Morrisons’ loss is not our gain

So supermarket chain Morrisons has posted a £176 million loss but promises to turn things  around, including pumping money into savings on the shelves, according to reports on BBC breakfast television this morning. Here at Money Fight Club HQ we tend to take everything that supermarkets say with a pinch of salt (considerably in excess of the recommended daily limit). Supermarkets are not in the business of feeding our families but in the business of making money. Whatever they may say about savings, or online shopping, or convenience stores the only people who grow fat at senior managers and shareholders. […]

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