Bye bye Brand Match – Sainbury’s price comparison with Asda hits the dust

Sainbury’s price compari-gone So farewell then Brand Match. Sainsbury’s has announced that from the end of April it is no longer going to compare prices with Asda for customers who buy ten or more items. It says that this is because we shoppers are less likely to buy 10 or more items in the stores. Hmmmmm… Maybe they should look at their research more closely. If we are all filling our baskets and trolleys with only nine items they are in trouble. It could be because the store is also ending its Bogof – buy one get one free – […]

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